Essilor

Context

An optician's business is local, personal and built on advice — but their customers increasingly expect to browse and order online. Few independent practices have the means to build and run an e-commerce operation of their own, which leaves a gap between what the network can offer and what its customers now assume.

Solution

Next Level Code built an e-commerce platform for Essilor's partner opticians. It lets each partner create a personalised online store without effort, where their customers browse, select and order glasses or lenses directly.

Benefits

• Partner opticians get their own personalised online store without building one.
• Customers browse, select and order glasses and lenses directly from the optician they already use.
• One platform serving a whole partner network, rather than a separate build per practice.